New companies on the halal market: Halal certification as a strategic step

With growing consumer interest in halal products, more and more companies are recognising the importance of aligning their processes with halal standards. Halal products are not only becoming more sought-after among local consumers, but companies that want to expand their business and export to international markets are increasingly recognising halal certification as a key competitive advantage.

In this context, several companies have started the halal certification process, including:

• Better Bread d.o.o.
• Aluflex Pack Novi d.o.o.
• OPG MD Krešimir Čičković
• Sirova hrana

As part of the certification process, these companies have undergone training for internal halal quality auditors, thereby ensuring that their processes are fully compliant with halal standards.

Halal certification for these companies is not just a response to the needs of local consumers, but a strategic step towards expanding business activities in global markets. With a halal certificate, the door opens to new business opportunities, especially in markets where demand for halal products is continuously growing.

Halal certification represents an investment in quality and customer trust, and companies that decide to go down this path secure for themselves a competitive advantage and a stronger position in the market.